![]() Today there are approximately 50 Starbucks points-of-sale throughout the country including 15 in Amsterdam and 5 each in The Hague and Rotterdam. In 2011, the first inner city Starbucks opened on Leidsestraat in Amsterdam. ![]() Two years later, the first Starbucks train station location was opened at Leiden Centraal (operated by licensee Servex, a subsidiary of NS). In 2007, the first Starbucks Netherlands location opened at Schiphol Airport and was operated by licensee HMS Host. Domino’s is the market leader in home pizza delivery in Holland with approximately 50 locations (13 in Amsterdam alone). That move would later be key in the brand’s European expansion. In 2001, Domino’s Pizza set up a ‘regional resource center’ here in the Netherlands (the first outside the United States) after taking a majority share in the Dutch license holder. You can have Subway delivered to your home through Thuisbezorgd. Today there are 180+ Subway sandwich shops across the country including in Amsterdam (11), Eindhoven (8), Rotterdam (8), The Hague (8) and Utrecht (4). The brand quickly expanded via a network of franchisee-owned locations. The first Subway Netherlands location opened in Eindhoven in 2000. Burger King also offers home delivery for customers in the Amsterdam, Rotterdam, The Hague, Groningen, Schiedam and Hoofddorp areas through Thuisbezorgd. It has since grown to more than 60 locations across the country including Amsterdam (8), Rotterdam (3), The Hague (2), Eindhoven (2), Arnhem (2), Delft (2), Groningen (2), Amersfoort (2) and Utrecht (2). The first Burger King Netherlands restaurant opened in 1981. You can get delivered to your home through Thuisbezorgd. Collins Foods has plans to open an additional 20 locations in the Netherlands. Yum Brands (parent company of KFC) recently sold many Dutch KFC locations to Collins Foods, the largest Australian KFC franchisee. Today there are over 55 KFC locations in the Netherlands with a third of them (18) in South Holland. The first Kentucky Fried Chicken location in Holland opened in 1972 in Rotterdam. Today there are approximately 250 McDonald’s locations across the Netherlands, including 17 in Amsterdam, 15 in Rotterdam, 8 in The Hague and 5 in Utrecht. But once the locations were moved to city centers, the brand began to flourish. Those were potential customers that weren’t visiting the restaurants which had been located along highways. The company struggled in the early years, not fully recognizing certain key behavioral differences in the Dutch, such as the large percentage that cycle to work or to the train station. The first McDonald’s Netherlands location opened in 1971 in the city of Zaandam (North Holland).
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